LTD Phases Out Bus Advertising Program
LTD is eliminating its exterior bus advertising program effective June 30, 2021, and will phase out interior bus advertising over the next few months.
“Since the pandemic delivered shrinking advertising revenues, it no longer makes good business sense to continue the bus advertising program,” said Aurora Jackson, LTD’s General Manager. “We appreciate the businesses and nonprofit organizations that have advertised on LTD buses over the years, but due to the pandemic, annual expenses are now more than the District is making from the advertising program.”
Lamar Advertising has held the LTD bus advertising contract for several years and has been notifying its clients that advertising aboard LTD buses will no longer be part of its inventory.