LTD & Turell Group Nab Top Awards For Video Work
Lane Transit District and Turell Group earned top awards for two videos at the 2022 Viddy Awards, including Platinum recognition for “The Scoop” and Gold for “Jackston’s Story–I Ride To Reach My Goals.”
The Platinum and Gold awards are the highest accorded during the 27th annual Viddy Awards as overseen by the Association of Marketing and Communication Professionals in honor of excellence in the video industry.
“LTD’s marketing team is pleased to be recognized for its good work and its creative partnership with Turell Group,” said Pat Walsh, LTD’s Chief Marketing Officer. “Through collaboration with Turell and LTD staff, these videos and others are an important part of how LTD tells its story to demonstrate its value to the community through social media and broadcast/streaming television.”
Similar to an investigative television news team, “The Scoop” is reported by local youth who interview LTD leadership to tell the District’s story about its sustainable practices, the results achieved to date, and the goals for the future. The video is used in presentations, is posted on the District’s website, and has been pushed out to the community through various social media channels. In October, “The Scoop” also earned second place in the Zero Emissions Bus Resource Alliance (ZEBRA) video competition during the organization’s meeting in Anaheim.
“Jackston’s Story” tells the true-life experience of a local youth soccer player who travels by bus to practices and matches. Its goal is to demonstrate the opportunities that riding with LTD provides youth in the District to safely travel to the places and people important to them. “Jackston’s Story” has been played as a broadcast/streaming television commercial and has also been pushed out via social media.
"It's an honor to work with LTD to tell their stories,” said Dana Turell, president of Turell Group, a Eugene creative agency. “They do great work in our community. We're glad to help get that word out."
The award pages and videos are available at the following links:
Platinum (highest score) – “The Scoop”
To keep up to date on the LTD story, the community is encouraged to follow LTD via social media on Facebook, LinkedIn, Twitter, and Instagram. More video stories are available at RideLTD.org and in Spanish at ViajarLTD.org.