X FACE MASK REQUIRED on all LTD buses and facilities including bus stops and stations. Exceptions are children under the age of two and those with a disability. If you are unable to wear a mask due to a disability, contact LTD Customer Service to request a reasonable modification. Learn More
Stay Social
My Account

Strategic Business Plan



Lane Transit District is in the process of developing our first Strategic Business Plan. The Strategic Business Plan would bridge LTD’s mission, vision, and values to our day-to-day operations. This agency-wide collaborative effort will help us focus on the most important outcomes to deliver and guide our agency for the next 1-3 years.

What does the Strategic Business Plan Include?

Image of a Business Plan
  • A refresh of our Mission, Vision, and Values
  • Identification of Goals (Strategic Areas of Focus)
  • Development of Organizational and Departmental Scorecards
  • Development of Tactics


Development of the Strategic Business Plan kicked off in January 2021. The Board of Directors is expected to consider the adoption of the Plan in July 2021.

Communication Plan component list

Mission Vision Values

Draft Mission, Vision, and Values

The Strategic Business plan would refresh our Mission and Vision statements. These statements get to the very core of why we exist and what we strive to achieve, setting the foundation for what we do in order to achieve our mission and vision.

The Strategic Business Plan would also refresh our core Values, which are the guiding principles that represent how we – as individuals and as a team – behave on our way to the future.

The current draft mission and vision statements, and core values are:
Mission: Connecting our community.
Vision: In all that we do, we seek to create a more connected, sustainable, and equitable community.
Values:  Respect, Integrity, Innovation, Diversity, Safety, Collaboration

Strategic Areas of FocusSBP-Icon-2

The strategic areas of focus are the goals or success outcomes that we strive to achieve. It is the backbone of the Strategic Business Plan and would steer our work for the next 1-3 years. The draft areas of strategic focus are:

  • Customer Satisfaction
  • Employee Engagement
  • Community Value
  • Financial Health
  • Sustainability Success

Key Perfomance Indicator

Tactics & Scorecards

In order to achieve success, the Strategic Business Plan would include a work plan comprised of tactics, which are initiatives or work activities that we will undertake to meet our goals in each of the strategic areas of focus.

The Strategic Business Plan would also include organizational and departmental scorecards, which are comprised of key performance indicators (KPIs) that enable us to track and report our progress towards achieving goals over time.

Communications and Engagement

A hand raised to ask a question

Our workforce is heavily engaged in this process through workshops, meetings, and direct contributions to the plan elements – drawing on existing customer and community surveys, public input from major projects, and other sources.

Our Board of Directors and the Strategic Planning Committee are also heavily engaged to provide guidance and input along the way. We will also deploy a targeted stakeholder survey to solicit additional ideas and guidance.

Next Steps

The Board of Directors is anticipated to adopt the Strategic Business Plan in July 2021. Once adopted, staff would provide the Board with quarterly progress updates. The Strategic Business Plan would be updated approximately every three years.

Please check back here often for project updates.

Questions or Comments?

For questions or comments, contact Kim Le at kim.le@ltd.org or 541-682-6202

Find YourRoutes

Plan YourTrip